So, this update has been in the works for some time now, and there was even some debate for a little while within the company as to whether or not we even wanted to get into this space. If we decided to, we’d be directly competing with Slack, Microsoft Teams, and some other major players in the chat-centric collaboration market. At the end of the day, however, we decided to build chat in-house for 2 main reasons:
We want to provide our business customers with a comprehensive solution.
We can do better.
A comprehensive solution.
Businesses shouldn’t have to be spread across 2 or 3 different collaboration apps – or even more in some cases – in order to get a good project management solution. The “integrations approach” (i.e. Slack, Asana, etc.) often leads to these types of scenarios, and the integration is usually not complete or up-to-date enough to prevent having to go back to the original app that was “integrated”. I want one app that I can use to work with my team and one place to capture and recall all of that information as it’s needed. We can provide all of that in one central SaaS platform with your brand, built around your workflow to run your business.
We can do better.
This one is important. At the end of the day, we were just frustrated with all of the current approaches to business messaging. The mobile experience is often lacking or over-priced, and there is wide-spread inconsistency across different device platforms. For example, on iOS, when a new feature is released, it often doesn’t come to android for another 3-6 months or visa versa. Furthermore, desktop apps often have different and additional functionality than is provided on mobile devices. In a mobile-first / cloud-driven world, this just doesn’t have to be the case anymore. Sos with the foundation we just released, a little more time and a few more iterations, I feel confident that we can deliver a better solution across all devices than any that are currently on the market.
Stay tuned! I will be posting again shortly with a detailed breakdown of the new chat update and what it brings with it.